Speciality:Consumer & Market Intelligence Manager @ Athenian Brewery
#FOLLOW Myrto Antoniadi, the Consumer and Market Intelligence Manager of Athenian Brewery.
Curious by nature, Myrto is a true inquisitor of human motivation, always keen to understand the reasons-why behind behaviour. A genuine lover of brands, Myrto could not but study Social Psychology and later on Experimental Consumer Psychology, trying to get a real grasp of consumer behavior and its drivers.
For more than a decade, Myrto worked in leading Market Research companies, while in 2017, she joined Athenian Brewery. In her current role, she is responsible for integrating consumer and market intelligence to deliver data-fueled recommendations and unlocking insights that will contribute to the building of a winning Portfolio for Athenian Brewery.